The worldwide bike market experienced another turbulent year in 2025. Under these circumstances, "Pon.Bike stabilised its turnover at around €2 billion and remained a profitable business with positive operating earnings," owner Pon Holdings announced yesterday. One of the industry's largest bicycle manufacturers states that business again proved to be resilient thanks to its diversified portfolio and market position.

The Dutch bicycle market has enjoyed favourable market conditions throughout 2025. According to the annual report from H&L Accountancy's benchmark group, average retail revenue increased by 5.3% across bicycle retailers in the Netherlands. However, at the same time, the gross margin decreased by 0.9 percentage points, bringing it to 28.0% as labour costs put pressure on margins.

Finnish bike-leasing platform Vapaus Group has expanded into the Asia-Pacific region with the launch of its New Zealand subsidiary, Northride. This move marks the company's first steps outside Europe, and reflects Vapaus' ambition to scale its workplace cycling model globally.

Taiwanese bicycle manufacturer Merida Industry Co., Ltd. has entered 2026 under continued market pressure. The company reported a -44% year-on-year revenue drop in January, followed by a smaller, but still significant, -22% YoY decline in February compared to last year's Q1 figures.

As expected, the financial performance of leading industry companies shows that 2025 was a challenging year for the bicycle industry. Especially the leading bike manufacturers were down as they had to continue discounting to bring their inventory levels back to healthy levels. Component manufacturers reported stable sales as replacement parts remain in demand, and the OEM order books for 2026 show a moderate increase again.

German bicycle supplier Rose Bikes GmbH, a family-owned company that started out as a D2C business and grew step-by-step into an omnichannel supplier, increased its total revenue for the 2024-2025 fiscal year by 2% to €215 million compared to 2023-2024.